If you like your clothing to stand out (think cars driving into lampposts) then Wreck is definitely the brand for you. It may have been founded back in 2012 by 17-year-old George but this isn’t any school project! The SS14 collection is a masterpiece and consists of t-shirts and shorts as well as jackets and sweatshirts that have all been designed to command full attention.
As a street wear fanatic himself, George’s designs consist of garments to suit every taste and range from printed and oversize to plain and fitted. Think Kanye West meets the 90’s and you’ll have a vague idea of what to expect. So what does George think of his own creation:
1. What made you decide to design your own clothing line?
Me and a friend were very interested in clothing and wanted to make our own exclusive clothes that reflect our individuality and so people wouldn’t be wearing the same stuff as us. I then developed this further to make a brand for everyone that reflects the clothes that I wear and what I would love to wear.
2. Do you create the clothing based on your own taste?
Yes everything I create is based on what I’d wear myself if you see me anytime any day ill be wearing Wreck
3. What do you think designers need to do to create a lasting brand?
Designers need to create clothes they personally love- if you wouldn’t wear it don’t make it! Don’t produce something just because you think you’ll make a lot of money.
4. Who or what inspires your creative side during the design process
If I see a piece of clothing I’m inspired by ill take the detail that’s inspiring and work it in to something new.
5. Do you try and give each item of clothing its own personality?
Yes, our brand identity is a Luxury streetwear brand. With out 01.14 collection we are making both an affordable streetwear line and a higher priced luxury line, with the inclusion of 100% lambskin leather pieces. Every piece is different.
6. What other brands do you admire?
I admire a lot of UK Brands such as ADYN and Represent.
7. Any advice for other budding designers?
Stick to what you love and what you are passionate about.
8. If you could put any celebrity in one of your designs who would it be and why?
I have a long list but if I had to choose one it would be ASAP Rocky, I could see him wearing some of our oversized silhouette pieces.
9. Why was making the line affordable and easily available so important?
Our brand is affordable but includes some luxury higher priced items, with a more exclusive feel at the same time. Wreck has a streetwear side is more affordable and a Luxury side that is slightly higher priced. Rags & Riches.
10. What does the future hold for Wreck?
10. Wreck will be a Brand for everyone. I have a couple ideas but let’s just wait and see.
What he’s created is something pretty unique, a collection for the extrovert in all of us!