The Grand Palais was transformed into a science fiction film decor for the new H&M Studio collectionFollowing the Etam show with concerts and celebrities, it’s H&M’s turn to close the day of shows in Paris with their studio collection, followed by a party.
With flying saucers in the centre of the stage, which opens and becomes a drinks bar at the end of the show. On the front row were celebrities, (Olga Kurylenko, Karolina Kurkova, Solange Knowles, Audrey Tautou, Mark Ronson, Virginie Ledoyen, etc) as well as several designers like Alexandre Mattiussi, Alexis Mabille, Humberto Leon who came to discover the latest designs created by the big Swedish brand.
Outerwear is the focus with a multitude of propositions of pea coats, trenches, and loose enveloping jackets. Vinyl is found on a jacket and on a skirt. The dungaree is the stand out piece all knitted, or in zipped leather with large straps in an aviator style. The knitted jumper is also worn in a large way whilst the lightly draped dresses take over, worn on top of the trousers. Orange, camel and burgundy definitely look to be the three colours for next winter.
Gigi Hadid, Kendall Jenner and Constance Jablonski who all walked with huge smiles on their faces, watch the video below.