The number one selling underwear brand has always been limited to men and is also seen sported by celebrity idols such as Johnny Depp, David Beckham and Brad Pitt.
But for the first time in its 75 year history, Jockey is updating the legendary brief by introducing a new range especially for the ladies.
The new range will be available in four striking colours – Camilla pink, berry bloom pink, impressionist blue, indigo and fluorite and is one of five ranges from Jockey’s first UK women’s underwear and nightwear collection.
Jockey spokesman, Ruth Stevens said: ‘The 75th anniversary is a momentous occasion for an iconic brand so we wanted to do something that would be fitting. Y-Fronts are now available for women, for the first time – a brand new approach which should see the Y-Front’s continued popularity throughout the 21st Century.’
The Y-Front ranges are available from Needundies.com
Words by Nadifa Sheikhey