Iconic car brand smart has teamed up with record and fashion label Disturbing London, marking the dynamic partnership during an exclusive launch event last night at Shoreditch Studios.
The collaboration has been showcased through a unique behind-the-scenes series of mini-documentary style films, displaying the functionality between a variety of Disturbing London’s hottest talent and smart’s all-new four seater model, the smart forfour.
Putting smart at the heart of Disturbing London’s summer activity, the series has seen the two brands venture into festivals, stride onto catwalks, and holidaying in party hotspot Ibiza, retold through the experiences of the likes of Tinie Tempah, Sasha Keable, Melissa Steel and Wiz Kid.
All episodes have been edited together to create a larger documentary on the activity, which was previewed exclusively at an intimate gig at Shoreditch Studios this Thursday (15th October) before being hosted as a series on uk.smart.com/disturbs.
The series launched by providing Tinie Tempah the perfect support vehicle during his summer DJ residency at the Hard Rock Hotel insmart Disturbs Ibiza, before DJ Charlesey toured the UK, DJ equipment en tow, in smart Disturbs Festivals, before Disturbing London co-founders Tinie Tempah and MD Dumi Oburota took the smart forfour onto the London Collections catwalk in smart Disturbs Fashion.
LONDON, ENGLAND – OCTOBER 15: Lydia Bright arrives at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Lydia Bright
LONDON, ENGLAND – OCTOBER 15: Lydia Bright arrives at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Lydia Bright
LONDON, ENGLAND – OCTOBER 15: Reggie Yates arrives at smart Disturbs London – Premiere Of The Documentary at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Reggie Yates
LONDON, ENGLAND – OCTOBER 15: Tinie Tempah arrives at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night” at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Tinie Tempah
LONDON, ENGLAND – OCTOBER 15: Tinie Tempah arrives at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Tinie Tempah
LONDON, ENGLAND – OCTOBER 15: Tinie Tempah arrives at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Tinie Tempah
LONDON, ENGLAND – OCTOBER 15: Mike Skinner, DJ Charlesy and Tinie Tempah at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Mike Skinner; DJ Charlesy; Tinie Tempah
LONDON, ENGLAND – OCTOBER 15: Tinie Tempah and DJ Charlesy at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Tinie Tempah; DJ Charlesy
LONDON, ENGLAND – OCTOBER 15: DJ Charlesy, Mike Skinner, and Tinie Tempah at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Mike Skinner; DJ Charlesy; Tinie Tempah
LONDON, ENGLAND – OCTOBER 15: DJ Charlesy and Tinie Tempah at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Tinie Tempah; DJ Charlesy
LONDON, ENGLAND – OCTOBER 15: Mike Skinner at smart Disturbs London, a collaboration event by smart & Disturbing London, in Shoreditch last night at Shoreditch Studios on October 15, 2015 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for smart and Disturbing London) *** Local Caption *** Mike Skinner
