Reebok launches world’s first shoe phone customisation

‘Your Reebok’ is the first of its kind that allows trainer freaks to fully customise, and have the option to buy, a pair of Reebok shoes through the Your Reebok application.

The application offers three of Reebok’s most classic silhouettes: the Freestyle, the Classic Leather and the Ventilator. The designer can change up to 23 different areas of the shoe with a choice of 19 colours, four material options and personalised text. The fully customised shoes range from £80 to £110 depending on the shoe, materials & optional extras chosen.

To download the application, simply visit the iTunes App Store and search for ‘Your Reebok’ or for a guided tour watch this

Words by Nadifa Sheikhey