Are you ready for a Superdry Summer? Superdry’s SS17 campaign will have you in wanderlust.
Joanna Rocks
Summer is upon us, and within a few weeks, we will all be relishing in the summer heatwaves and summer vibes. Some of us will be travelling to party towns and hot beach vacations, while some of us will be living the party life at various festivals in the UK.
Superdry Summer is the latest campaign from Superdry. Capturing the essence of true summer vibes and wild nights out, its wanderlust at its best.
The Night Is Young
The Superdry SS17 campaign states a claim on the night and all the possibility it holds – side streets, unplanned parties, night swimming, fireworks on the beach – because the night is young.
The night is whatever you want to be, the night is yours for the taking and the Superdry Summer edit has everything you need to seize every moment.
Think rave-ready bodycon and skater dresses, think crop tops and short denim shorts, think bikini’s and flip flops, think a wardrobe that’s got your back, just like your best friends.
That’s the Superdry Summer right there. That’s the moments when you need that glam effect to heighten the evening, that’s the moment when you get to make the night, whatever you want it to be.
Hot picks – Women’s
Here are some of our favourite pieces from the Superdry Summer edit
Crochet Knit Bodycon Dress £39.99
The must-have holiday statement piece, destined to highlight that tan you’ve spent hours in the sun working on. This sleeveless, fully-lined crotchet lace bodycon dress is ideal for those long summer evenings. An effortless look that is sure to catch anyone’s eye as you walk in the room.
Japan City Breakers Crew Jumper £49.99
For that classic 90s throwback throw-over/boyfriend borrowed vibe, team this oversized crew neck jumper with our lace hot shorts. This jumper features a sporty colour block design, 90s inspired Superdry lettering with ribbed cuffs, hem and neckline.
Fashion Fitness Tricot Track Top £54.99
Road trip around the island in this must-have lightweight track top. A lightweight zip-up track top with exposed zip, retro ribbed collar, two front zipped pockets, ribbed cuffs and hem.
Naomi Short Dungarees £54.99
Classic design turn-up dungaree shorts featuring a five pocket design, double front pocket pouch and adjustable shoulder straps. The Naomi short dungarees are finished with a Superdry logo patch on the front pocket and an embossed logo patch on the rear waistband.
Hannah Super Ripped Denim Shorts £39.99
These ripped denim shorts are your best friend – there for you when you can’t decide what to wear, pull these over your swimsuit for an effortless edge. Featuring rips on both legs, the coin pocket and one of the back pockets.
90’s Varsity Halter Bikini Top £24.99
This halter neck bikini top with back tie fastening features a Superdry Varsity graphic across the chest and removable padded inserts. The must-have 90s bikini to wear as a top – because why not! Perfect beach to bar look. Matching bottoms are available.
Pool Sliders £14.99
Slide into these bad boys for that easy style. These sandals feature a wide strap and moulded sole for added comfort. The sandals are finished with an embossed Superdry logo on the side of the sole and front of the strap.
Hot picks – Men’s
Solo Sport Crew Neck Sweatshirt £44.99
This classic wardrobe staple Superdry sweatshirt features a crew neckline, ribbed collar and hem. The sweatshirt has a simple cracked Superdry logo across the chest. You certainly won’t be flying solo wherever this crew neck sweatshirt will take you.
Low Roller T-shirt £22.99
When you’re chilling, remembering the secrets from the night before, throw this classic crew neck t-shirt on and let your relaxed vibes wash out with the tide.
Malibu City T-shirt £24.99
Taking inspiration from the iconic Californian coast, the Malibu city t-shirt features a large Superdry Malibu photographic logo print across the chest with an LA print above the hem.
International Sunscorched Beach Shorts £39.99
These shorts come with button and drawstring fastening as well as a classic 5 pocket design. If it’s partyin’, beachin’, chillin’ these sun-scorched shorts are the go-to for any event.
Surplus Goods Photo Swim Shorts £34.99
For those nights where you want to head straight to the bar from the beach, team these swim shorts up with our Originals Pocket T-shirt to create the perfect ‘out out’ look. These swim shorts provide comfort and functionality with a drawstring and hook & loop fastening as well as a full mesh lining.
Sleek Flip Flops £14.99
The sun may be setting but your night has just begun. Grab and go with these classic flip flops which feature a Superdry Beach Co logo print on the sole and a raised Superdry print on the upper strap.
Pool Sliders £14.99
These sandals are perfect for the poolside with a wide strap and moulded sole for added comfort. The sandals are finished with an embossed Superdry logo on the side of the sole and front of the strap.
The night is whatever you want it to be. Superdry Summer 2017 has you covered. Follow the Story #TheNightIsYoung and visit superdry.com to shop now!
