‘Beach Body. Not Sorry.’ Is the name of swimsuitsforall latest campaign featuring curvy model stunner Denise Bidot.

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The campaign for online swimsuit retailer see Denise Bidot goes completely unretouched in the feature where she rocks a range of bikinis showing cellulite, dimples and all. The goal of the campaign is to promote body positivity.

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“Being part of the Beach Body. Not Sorry. campaign by swimsuitsforall represents the conversation we have started and the mission we want to continue to establish, which is ‘There’s No Wrong Way To Be A Woman’,” says Bidot.

“It’s time to stop apologising. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself. Forget all the rules!”

Check out these other plus size models changing the way we perceive ourselves Tess Holliday, Ashley Graham.

And check out this Plus Size Mesh Panel Bodycon Midi Dress