Singer Mica Paris, ALDA co-founder Marquita Pring and wheelchair racer Hannah Cockroft have all been tapped for Panache’s 2015 lingerie campaign.
The ‘Modeled by Role Models’ campaign also features nurse Rachel Elliot, sports therapist Amy Hughes and Day for Life co-founder Maryna Kaczmarek.
The lingerie and swimwear label that is known for making larger bra cup sizes, are spotlighting these women for their contributions to the world including charities and humanitarian organizations. This is another bold step in the Plus Size war on fashion that has taken legs over the past few months.
Tess Holliday the largest plus size model to be signed shared her first photo shoot and plus size model Ashley Graham was featured in sports illustrated and remember when Swimsuits for all lashed out at the Protein Works for their Beach Body ready adverts?