Pamela Anderson does Missguided for 2016 campaign

Baywatch bombshell Pamela Anderson is the face of the new Missguided 2016 campaign.

Pamela Anderson dons the legendary Baywatch Swimsuit and a wide ride of other Missguided outfits including bodycon dresses with lattice details, colourful bodysuits and gold gowns, in the all new SS16 campaign for online fashion retailer Missguided.co.uk

Having recently seen Pamela Anderson strip naked for Paper mag in her campaign for the launch of her all vegan capsule shoe collection, its great to see Pam repping the UK for Missguided.

Talking to Missguided on their blog on her biggest guilty pleasure, what advice she would give her younger self and what makes her giggle. Pamela says about feeling empowered,

“I think we live in a time where we women can do more then ever before, but still so many suffer. I know I’ve been given this life so I can help others dream. What’s my biggest dream? To be a docent, a museum guide. I love art.”

Missguided says,

Mega babe Pamela Anderson of Missguided, the 90s pin–up is our ultimate girl power hero and an empowered, sexy, strong and confident female with an epic life story to tell. She embodies everything we champion at Missguided, slaying as the star of our campaign. We get to know Pamela as the real woman behind the pin-up persona who’s on a quest to save the world, and look back at just why this woman is so iconic.

Shop missguided’s stunning new dress collection and don’t forget to check out the all new uber sexy swimwear collection too.