The UK has always been a real hotspot for the best in entertainment – be it music, film, TV, literature or gaming.
Although this is as true in the modern age as ever before, digital forms of entertainment are now the choice for many Brits.
2024 has been a great year for online entertainment, and this has seen some key trends dominate the sector over the past 12 months. But what have been the most eye-catching online entertainment highlights?
Online casino gaming
We’ve already mentioned gaming overall as being one of the UK’s most popular entertainment choices. Online gaming has continued to grow in 2024 and this is especially true when it comes to playing casino games online. When you think that this niche generates around £4bn in gross gambling yield nationally, it’s easy to see why it makes our list.
Online casinos have therefore been a big trend for digital entertainment this year and licensed UK casinos remain safe places to play. Many online casino brands have stood out in 2024 – go to Oddschecker for more information.
Social media platforms
It’s perhaps no surprise to see social media platforms make our list of key online entertainment trends in 2024. They have remained ever present in the latest entertainment news during the last 12 months and are something that most people use on a daily basis.
No longer just a way to catch up with friends, top sites such as X and Instagram allow us to catch up on the latest news, share our thoughts with the world, and access fun content.
When it comes to social media in 2024, TikTok also warrants a special mention. This social media giant has grown even more in the previous year and attracted a lot more users. It has also sparked many viral online trends in 2024 and helped social media overall lead digital entertainment choices.
Interactive streaming in 2024
Streaming the best games, music, movies and TV shows online is nothing new for modern Brits. One trend that has taken off in this area over 2024 though is a more interactive streaming experience. This has been mostly seen for online streaming of gaming content, where platforms such as Twitch and YouTube have led the way.
Rather than merely watching streamed content as in the past, viewers in 2024 have been able to impact live events and interact with streamers for a more immersive experience. This has started to move into online movie/TV streaming, where interactive streaming designs allow viewers to make choices as they watch to influence the story.
Online entertainment went greener in 2024
As with many other sectors this year, online entertainment saw a real push towards a greener, more sustainable way of operating. This was in response to consumer demand and a way for companies involved in digital entertainment to showcase their green credentials. This trend is likely to pick up more pace in 2025 and see even greater efforts within online entertainment to work in a more sustainable manner.
2024 a major year for online entertainment trends
When you also factor in other big trends for digital entertainment in 2024, such as cloud-based video gaming, it’s clear that it has been a major year for this niche. With 2025 coming into view fast, it will be interesting to see where things head next for people across the UK. Online ways of having fun are now such a core part of life that it seems fair to assume that the next 12 months will see new trends emerge in the sector.
