Olympic-Inspired Fashion Collaboration Features Serena Williams and More
Just in time for the upcoming Olympics, Nike and Jacquemus have teamed up once again to present their Summer 2024 collection. The launch campaign stars tennis legend Serena Williams, model Devyn Garcia, Paralympic athlete Beatriz Hatz, and soccer star Marie-Antoinette Katoto, highlighting a seamless fusion of sporty chic and high-fashion elegance.
The new collection, consisting of ten lifestyle pieces for both men and women, showcases standout items like sleek tracksuits, the much-anticipated Le Swoosh bag, and the new Nike x Jacquemus Air Max 1 sneakers. The women’s line draws inspiration from Paris, featuring statement bras and flowing long skirts that embody French cool.
Jacquemus describes the collection as a love letter to Paris and the exceptional athletes who personify the Nike spirit. “I see the collection as a mix of sport, fashion, and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer,” the French designer said in a statement.
Previous collaborations between Nike and Jacquemus have brought forth innovative designs like the J Force 1 sneakers, influenced by the iconic Air Force 1, and high-fashion reinterpretations of 90s athletic wear. The Spring 2024 collection also introduced the unique Le Swoosh bag, setting the stage for this season’s stylish offerings.
Visit jacquemus.com to shop the collection
Images via NIKE