Balenciaga Characters Campaign Showcases the Rodeo Bag

Balenciaga has unveiled its latest Characters campaign, featuring a trio of iconic women who infuse their distinct styles into the label’s aesthetic. Brand ambassadors Kim Kardashian and Isabelle Huppert are joined by actress Naomi Watts in a series of striking studio portraits captured by renowned photographer Nadav Kander.

Star Power and Style

In these captivating images, the three stars pose elegantly in chairs, with the Rodeo bag taking centre stage as the pièce de résistance. Each woman brings her unique style to the shoot, showcasing the top designer brand’s accessory in her own way.

Isabelle Huppert’s Elegance

Isabelle Huppert poses in Balenciaga’s Characters campaign, posing with the Rodeo bag © Nadav Kander

Isabelle Huppert shines in a dazzling gown, perfectly complemented by the Rodeo bag. Her look is a testament to timeless elegance, effortlessly merging sophistication with Balenciaga’s modern edge.

Kim Kardashian’s Bold Statement

Kim Kardashian wears blonde hair in Balenciaga’s Characters campaign for 2024 © Nadav Kander

Kim Kardashian makes a bold statement, donning a long coat, a striking red ensemble, and animal-print heels that command attention. Her styling of the Rodeo bag adds a layer of boldness and flair, reflecting her fearless fashion sense.

Naomi Watts’ Sophisticated Chic

Naomi Watts shows off knife boots in The Characters campaign from Balenciaga © Nadav Kander

Naomi Watts exudes sophistication, pairing her Rodeo bag with an oversized trench coat, a turtleneck top, and Knife stilettos. Her look is the epitome of refined chic, showcasing the versatility of the bag.

The Rodeo Bag: A Star Accessory

The true star of the campaign is the Rodeo bag itself. Its relaxed shape, adorned with pre-worn accordion pleats and softened piping, exudes a laid-back, effortlessly chic vibe that perfectly complements each woman’s style.

A Continuation of Iconic Campaigns

This campaign follows Balenciaga’s recent Le City bag advertisement, which featured Nicole Kidman and other stars. With each campaign, Balenciaga continues to push the boundaries of fashion, creating iconic moments that highlight their exquisite accessories and the powerful women who wear them.

The Balenciaga Characters campaign is a celebration of individuality, style, and the timeless appeal of the Rodeo bag. As these three stars demonstrate, the right accessory can elevate any look, making a powerful fashion statement.