Naomi Campbell is opening a pop up store in Westfield to help raise awareness on the spread of Ebola.
The supermodel has called upon the world’s influential designers, brands and celebrities to join her and donate items for purchase at the Fashion For Relief Pop Up. As part of her Fashion for Relief campaign in partnership with Westfield the exquisite one-week pop-up store will open to the public in The Village on November 28 til December 4 as part of Westfield’s big Shopping weekend.
Items purchased will earn shoppers the chance to win one off celebrity item each day in a special Golden Ticket lottery. The Golden Ticket lottery will have special items donated by Naomi and her celebrity friends to be won as exclusive prizes each day.
Naomi Campbell said: “I’m thrilled to return to Westfield London to launch the Fashion For Relief pop-up store. Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease. We hope the Fashion For Relief store will raise much-needed funds and awareness, whilst offering amazing pieces at accessible prices.”
So whether you’re after a fabulous designer dress from Naomi Campbell’s closet or a glamorous number from Kate Moss’, or a brand new designer item at a fantastic price, every purchase will be utterly unique and super exclusive. The best part? All profits go to a great cause.
Myf Ryan, Westfield’s Director of Marketing, UK & Europe, said: “We are absolutely delighted to be working again with Naomi Campbell and her Fashion For Relief initiative to support worthy cause that’s affecting so many lives. In 2011, Westfield London hosted the first Fashion For Relief Pop up store which raised over £20,000 in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success.
THE EXPERIENCE
Located inside Westfield London’s luxury shopping quarter – The Village, shopping at the Fashion For Relief shop will be more than just bagging a show stopping product. It will be a chance to indulge in all luxury touch points. The shop’s windows will be designed by renowned Set Designer, Michael Howells who has designed numerous sets for Christian Dior, Burberry, Louis Vuitton and own name fashion shows. Super cool atmospheric lighting and fashionista DJ’s will create a space in which charity and fashion meet to make good things happen.
GET IT BEFORE IT GOES
Throughout the week, clothing and accessories will be replenished with new stock and each day. Much like the previous event in 2011 which saw items straight from the Fashion For Relief runway, worn by Naomi herself, fly off the shelves!
The shop will launch with a VIP preview as part of Vogue Gold Night Out on 27th November. To be in with a chance to win a pair of golden tickets to have a chance to shop the store on the VIP preview night visit www.westfield.com/london
