Luc Belaire has enlisted the no.1 hip-hop group Migos as its latest official Brand Ambassadors.
Migos are multi-platinum recording artists who are at the centre of music culture today. They bring their creative flair and huge influence to the Belaire brand.
Migos join our high-profile network of brand ambassadors, including superstar DJs Steve Aoki and DJ Khaled, hip-hop stars Rick Ross, French Montana and Post Malone, African artist Diamond Platnumz and Colombian pop star Maluma.
Migos have long been fans of Belaire, featuring Belaire Rosé’s iconic black bottles on their song “Black Bottles” in 2016, and will promote Belaire’s full range of wines, including the top-selling Belaire Rosé, elegant Belaire Luxe and newly-released Belaire Gold. The group’s astronomical popularity and affinity for Belaire cements the brand’s ties in the music world and Belaire’s ethos as an independent, disruptive force in the world of wine. Migos join a varied network of more than 200 global Belaire ambassadors, ranging from musicians to artists to championship-winning athletes.
Of their new role, Migos jointly state, “We have always been original and our fans come first, so when we pull up they know Migos are going to create that experience they are going to remember for the rest of their lives. Luc Belaire feels the same. They care about that experience and originality, so we knew partnering with Belaire was the best way. Dat way. The Belaire Way!”