Apparel brand Lindex has tapped into its workforce by using its employees to model its latest lingerie collection.
The moment you thought you was simply a receptionist or HR has now changed. The campaign its clean, simple and effective. Rather than tap in a supermodel these images reveal that Lindex enlisted their own employees for the new line of lingerie. Last year, the brand also had employees model for their proper fit range.
“On set in Spring Studios London there was an amazing team of hair and make-up artists, stylists, a lovely creative director and an incredibly talented photographer who along with a whole bunch from Lindex made us feel fantastically cared for”,
says Maria Sundqvist, Store Manager at Lindex store in Luleå, Sweden.
What do you think about this. If you worked for Lindex or any other lingerie or clothing brand, would you be happy to model for them too? Leave your comments below.
