5 small business have been chosen for the opportunity to open a store in the central of London for 12 hours. The store will change and be remodeled every night and open the next morning – meaning that each small business, in 12 hours, will open their store and shut it down again.
The store will be open for 6 days. For the first 5 days we know which business is opening, on the 6th day it will be the winner of a competition which iZettle is hosting.
Six small businesses are to be given the opportunity to conduct a day’s trading from a branded store front in South Molton Street, Central London, with the only stipulation that all transactions are conducted using mPOS technology from Swedish vendor iZettle.
Each business will trade out of the temporary outlet for 12 hours with everything from the storefront to the interior being decorated to fit their brand. Every day the South Molton Street store – which is located in a prime location just off Oxford Street – will open at 9am and stop trading at 9pm at which point it will then transform to reflect the next company’s brand.
iZettle – The 12 Hour Store: teaser
The last trading day, Saturday 1 November 2014 is still up for grabs for one small business owner. To be in with a chance, businesses must sign up for an iZettle account, then visit www.12hourstore.com, and tell iZettle why they deserve to win a spot in the 12 Hour Store.
The competition closes at midnight on 23 October, with an expert panel that includes Charles Dunstone, investor in iZettle and founder of Carphone Warehouse, Eric Van Der Kleij, former CEO of Tech City, and Jacob de Geer, co-founder and CEO at iZettle choosing the winner the following day.
Watch the 5 other business owners videos below, you will be intrigued if not compelled to apply.
iZettle – The 12 Hour Store: Boskke
On October 27 you’ll meet Boskke – Two brothers whose clever space saving ideas bring the outdoors indoors with innovative gardening gear that’s easy to use, stylish to look at and, upside down.
iZettle – The 12 Hour Store: Braw Scotland
On October 28 you’ll meet Braw Scotland – fashion and print designer Gabrielle Schoenenberger’s hand-drawn and printed home accessories brand, that celebrates the spectacular scenery of Scotland.
iZettle – The 12 Hour Store: Fox & Belle
On October 29 you’ll meet Fox+Belle – an accessories brand producing one-off digitally printed high fashion collars and accessories. Hand made in silk, and straight out of East London.
iZettle – The 12 Hour Store: The Bluebird Tea Co
On October 30 you’ll meet the Bluebird Tea Co. – an award winning tea brand from Brighton that pushes the boundaries in the old tea industry, creating unique Blavours of loose-leaf tea.
iZettle – The 12 Hour Store: Iam Vibes
On October 31 you’ll meet Iam Vibes – the fashion brand, that‘s not just a fashion brand. With roots in yoga, music and spirituality, founder Tom Hardless uses his brand as a medium to inspire people to strive towards becoming the best versions of themselves.
Remember the first of November could be yours, so stop what your doing and apply now!!!