Calvin Klein ushers in a new era for its iconic fragrance, Eternity, with the captivating announcement of Idris Elba and his wife, Sabrina Elba, as the faces of the Eternity Aromatic Essence campaign.
Shot by the talented photographer Mert Alas, the advertising imagery presents a striking black-and-white portrait, epitomizing the couple’s profound connection. Alongside introducing the Elbas as Calvin Klein ambassadors, the brand unveils revamped versions of the Eternity eau de parfum bottles for both women and men.
For women, the timeless fragrance maintains its signature blend, featuring top notes of freesia, mandarin, and sage, intertwined with heart notes of white lily, marigold, and narcissus, anchored by base notes of patchouli, sandalwood, and amber.
In a heartfelt press release, Idris and Sabrina Elba express their enthusiasm for joining the esteemed Calvin Klein legacy, resonating deeply with the campaign’s theme of enduring and supportive love. They view the opportunity to represent Eternity as a perfect reflection of their real-life bond and shared journey. Emphasizing that the campaign mirrors their own experiences of love, support, and growth in today’s world, the couple radiates authenticity.
Accompanying the announcement is a mesmerizing promotional video featuring the Elbas in a series of intimate poses, accompanied by a soulful rendition of “Fever” by FKA Twigs, infusing a contemporary auditory dimension to the visual narrative.