Are you the type of person that has strong powers of persuasion and good negotiating skills? Are you extremely organised and able to work to very tight deadlines? If these traits sounds like you, then you may want to consider a job as a publishing executive.
We managed to pull the lovely Victoria Chernobrivets away from her uber busy schedule in order to ask what it takes to do a job like hers.
Name: Victoria Chernobrivets
Job title: International Publisher Executive
Company: AOL
What does your job role entail?
In a nutshell, the major focus of my job is to grow the network of publishers to deliver native video campaigns as well as account manage relationships with existing partners.
Describe your working day or week?
What I love about the job is that no week is the same. One week I can work on the delivery of a beauty campaign in UK and the next I will be looking for partners for a sports campaign in Nigeria. Each week is full of calls and meetings as well internal catch-ups and brainstorming sessions. The only thing that repeats constantly without any exceptions is that the team heads to a pub on a Friday evening to relax and have some good time.
What key skills do you need to do your job?
You have to have strong interpersonal skills to be able to develop relationships with partners. Also, negotiation skills are essential to be able to deliver cost-efficient solutions. Finally, you have to be extremely organised not to miss an opportunity and also to cope with the operational work that comes with campaign delivery.
What made you decide to go for this job role?
I always loved video advertising. I’ve been watching ‘Cannes Lions’ awards every year since high school and always thought that some commercials are a form of art rather than promotional material. When I was graduating from university and looking for jobs and I saw my current role description, I just knew that it was meant to be 🙂
Best part of your job?
I love the international scope of my role and opportunity to constantly learn something new about different markets and the way advertising is done there.
Worst part of your job?
Working with people entails having happy moments when things go right as well as facing them and delivering bad news when things go wrong. However these are the times which really help you grow professionally as a relationship manager.
Most memorable moment at work?
Christmas time in the office was very special. Everyone took part in the pod decoration competition and the office looked like Winter Wonderland for several weeks.
If I’m choosing a course to study, what type of course suits this job best?
I did Master’s in International Marketing at King’s College London which was very relevant to what I do now. In general, any media or marketing course should give you good basic knowledge of the industry and strengthen your CV.
Does work experience really help you to get the dream job?
Work experience is definitely one of the factors. However, I think being passionate and determined is even more important, especially if you can communicate it through your cover letter and then at the interview.
Give us a tip on how to steal your job
Prepare for the interview! I cannot stress this enough. Spending 20 minutes on a company’s website won’t get you anywhere. To really impress people you need to show great understanding of their business and industry’s competitive landscape. It’s also always worth researching company’s corporate values and think of examples of you demonstrating these values in your prior academic/professional life. Bottom line – don’t be lazy and research, research, research!
