2016 winter is set to be a scorcher with the release of Agent Provocateur’s stunning new AW16 lingerie collection.
The dazzling new campaign stars Abbey Lee Kershaw as its incandescent modern muse. Abbey Lee Kershaw is the queen of Heartbreak Hotel: a late-night seductress with a rock & roll soul, she rules the room in dazzling demi-couture and lingerie made to be seen.
Abby Lee Kershaw (Mad Max)was the perfect ‘woman in the underwear’ for the campaign. Actress, model, artist, musician, she is a perfect example of modern femininity. ‘What really struck me about Abbey,’ says Sarah Shotton (creative director of Agent Provocateur) ‘is that despite her beauty and her accomplishments, she is not intimidating’.
She’s cool, and fun, and inherently sexy but still the kind of woman you want to go for a drink with. A woman’s woman.
Explore the stripped back and striking photography and discover the essence of the collection: the woman in the lingerie.