In a celebration of timeless style and athletic elegance, FILA unveils its latest advertising campaign featuring none other than global supermodel, Hailey Bieber.
This fresh campaign pays homage to the brand’s illustrious heritage, shining the spotlight on the iconic Settanta jacket, a beloved piece that first graced the scene in 1976.
The founder of Rhode seamlessly transitions from her successful ventures to sportswear as she collaborates with the renowned sports brand once again. In a series of striking studio portraits captured by Renell Medrano, Bieber exudes a sporty sophistication in classic tennis styles, effortlessly pairing the iconic Settanta jacket with modern tennis skirts, sports bras, and briefs. The result? A seamless fusion of traditional craftsmanship and contemporary flair.
Styled by the talented Dani Michele, Hailey Bieber showcases the signature Settanta jacket, distinguished by its iconic stripe accents and colour-blocking elements. The campaign’s visuals not only highlight the impeccable design of FILA’s heritage pieces but also accentuate the unique blend of athleticism and high fashion that defines the brand’s aesthetic.
Embracing FILA’s classic hues of red, white, and blue, the campaign introduces vibrant pops of yellow, infusing a fresh twist into the traditional colour scheme. Each portrait exudes a sporty yet chic allure, with Hailey’s dynamic poses and the clothing’s sleek lines capturing the essence of FILA’s iconic style.
Completing the look, hairstylist Bryce Scarlett crafts a chic bob-length coif, while makeup artist Nina Park delivers flawless makeup that accentuates Hailey’s natural beauty. Together, they elevate the overall aesthetic, bringing FILA’s timeless elegance to life in every frame.
From the tennis court to the catwalk, Hailey Bieber’s collaboration with FILA embodies the perfect marriage of heritage and innovation, showcasing the enduring appeal of the iconic Settanta jacket in a contemporary light.
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