There’s no stopping Huawei. The brand that brought us the likes of the P20 Pro, Mate 20 Pro and now the stunning new P30 Pro has co-created a fashion collection using Artificial Intelligence with Anna Yang, founder of ANNAKIKI.
Unveiled at the iconic superStudio+ in Milan on 9th May 2019, Huawei and Anna Yang took centre stage at the awesome fashion show attended by some of Italy’s finest and Flavourmag (of course).
Anna Yang’s creations have been worn by the likes of Lady Gaga, Noah Cyrus and Sfera & Basta. Renowned for her creative flair, her garments, has been showcased at London, Paris and Milan Fashion Weeks.
The 20 piece fashion collection was unveiled in Milan in true “Fashion Flair” style, as the models walked the catwalk, donning the latest creations.
How did it work?
To celebrate the first “Fashion Flair” collection, Anna Yang chose to use the colour range of the HUAWEI P30 Series products, in combination with the outputs of the AI app. The four most significant garments in the collection reflect the shimmering colours of the latest Huawei products: Amber Sunrise, Breathing Crystal, Aurora and Black. The final outfits in the ANNAKIKI for Huawei collection are the expression of a strong personality, characterised by energetic vitality, femininity, self-confidence and determination.
Isabella Lazzini, Marketing & Retail Director Huawei CBG Italia says,
Artistic expression is built on the inspiration that creators take from the trends they see around them and experiences that they have built up over many years. With FashionFlair, we’ve used AI to give fashion designers an alternative starting point for developing their outfits, all built on real trends and experiences. “Fashion Flair” designs produced by our AI are designed to be the building blocks for the next creative breakthrough in fashion.
The Fashion Flair App
Huawei developed an original “Fashion Flair” app which was trained by inputting tens of thousands of iconic fashion images from the last 100 years into the platform, along with a specific set of ANNAKIKI collection images. By applying a number of filters in the app by the designer, the AI in the HUAWEI P30 and HUAWEI P30 PRO created a proposal for an initial outfit, which was then developed into a finished garment by Anna Yang. The app, once all images have been processed, has the ability to create infinite outfit proposals presenting designers with endless creative possibilities.
Anna Yang, Creative Director of ANNAKIKI says,
The powerful AI in the HUAWEI P30 Pro became an ever-present source of inspiration and has made it possible for me to design clothes in a different way. Co-creation with technology has been extremely stimulating and I am certain that, in the future, technology will play a distinctive role in the fashion world, opening up completely new scenarios that today we can only imagine
The Fashion Show
The fashion show was outstanding. A large robotic arm like device, laced with 40 Huawei P30 Pro’s captured the images from the event. The models captured the spirit of the night, showcasing the latest designs as the audience took photos on their Huawei devices. The piece de resistance came at the end of the show when all the models came out and started taking selfies of themselves on the catwalk with the P30 Pros. It was a nice touch to end a stunning catwalk show, and we look forward to seeing more of this from Huawei.
After the intoxicating Fashion Flair show, we managed to have a brief word with Geoff K. Cooper, Fashion Editor and Creative Consultant, who stated,
Huawei and ANNAKIKI’s capsule collection showed Artificial Intelligence is a powerful tool to leverage in fashion design. Data-backed design cues based on a brands fashion codes can only strengthen a fashion brand’s offering. I am looking forward to seeing more of this and how far this can go.
The online partner or this project is LUISAVIAROMA.COM, one of the leading luxury fashion destinations. The entire collection can be bought exclusively online at LuisaViaRoma online store now.
For more info on Fashion Flair visit: huawei.com/uk/campaign/fashionflair