Chris Hemsworth is Hugo Boss’ first global ambassador. The Hollywood actor Chris Hemsworth fronts the BOSS Spring 2021 campaign in casualwear and eased-up tailoring, reflecting his easygoing character and natural sense of style.
Chris Hemsworth is no stranger to Hugo Boss, he has been with the Boss family since 2017 as the face of the iconic Boss Bottled fragrance…
I’ve been a huge Boss fan for a long time, so I’m really happy to now represent the brand’s collections as global ambassador. Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the Boss team. – Chris Hemsworth
The 360-degree campaign encompasses digital, print and out-of-home advertising, and the brand partnership will also see the launch of a joint BOSS capsule collection with a sustainability focus. With this collection, Hugo Boss underlines its leading role as a sustainable company within the textile industry.
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