Virgin Money will today launch ‘Rebellion in your Pocket’, a digital and social campaign to promote its ‘Sex Pistols’ credit card, which will stir nostalgia and awaken the inner rebel in punk rock fans of all ages across the UK.
Created by AllTogetherNow, ‘Rebellion in your Pocket’ shows real footage of vintage TVs being flung across a 100m distance from an 8m catapult, in homage to the bygone era when rockstars trashed hotel rooms and swung TV sets through smashed windows.
The film opens with comedian Glenn Wool declaring “TVs will fly”, from the face of a suspended TV screen, before 90 seconds of stylised rock’n’roll chaos ensure.
Shot using ten cameras, including one drone camera, ‘Rebellion in your Pocket’ uses footage from AllTogetherNow’s live #BigTVThrow event for Virgin Money earlier this month. #BigTVThrow allowed thousands of people to participate in the rock’n’roll revelry, entering a competition to fling a TV set remotely whilst watching the carnage on a live stream, at microsite BornDifferent.com.
*Disclaimer: All TVs thrown during the making of ‘Rebellion in your Pocket’ were non-functioning, and all were fully recycled by waste management company Willshee’s. No animals were harmed during the making of the film, although AllTogetherNow states that #BigTVThrow may have confused a couple of pigeons.
This article is sponsored by Virgin Money.
