boohoo – The Pride Collection ‘Love is Love’ see the images and shop

boohoo has created a new, exclusive capsule collection! The Love is Love collection is designed to empower, embrace, support and celebrate love in all of its forms.

Featuring a total of 30 pieces spanning ready-to-wear and accessories, the collection is subtle in design yet vocal in its message. Gender neutrality is at the forefront of this collaboration with each design available in various colourways, tones, fits and sizes.
Purple, pink, blue and grey form the base of the range while an edit of the collection celebrates Pride through the use of the rainbow flag.

The inspiration behind the collection derives from the celebration of love, whether you are part of the LGBTQ+ community or you are someone that supports love in all of its forms the range encourages you to embrace the freedom to be yourself.

The product ranges from £5 – £45 and 10% of all profits will be divided between 2 UK charities.. the Terrence Higgins Trust, the UK’s leading HIV and sexual health charity, and The Rainbow Fund, Brighton and Hove based grant-giving fund for local LGBT and HIV/AIDS organisations.

Shop the boohoo pride collection now