Ariana Grande is bringing star power to Swarovski’s Holiday 2024 campaign, “The Party of Dreams.” In her debut as the brand’s ambassador, Ariana channels Old Hollywood glamour reminiscent of Marilyn Monroe’s iconic Gentlemen Prefer Blondes role, setting a dreamy, ultra-glam tone for the season.
Shot by acclaimed photographers Mert & Marcus, the campaign is a feast of sparkle and sophistication. Ariana shines in front of pink backdrops, adorned in Swarovski’s sought-after Millennia collection. From glimmering chokers to sparkling bracelets and earrings, the crystal-studded pieces catch the light with every move.
Grande also brings an edge with the Matrix line, showcasing jewellery with unique, helix-inspired shapes that add a modern twist. Styled by Mimi Cuttrell, Ariana completes her look with a chic little black dress and elegant gloves, striking the perfect balance of timeless and trendy.
Her beautiful look enhances the glamour—a classic cat eye and her signature high ponytail, now blonde, evoke a vintage yet fresh vibe. To top it all off, a short film highlights Ariana in a stunning silver gown, dripping in Swarovski crystals, bringing the holiday magic to life in unforgettable style.
To light up the party and explore Christmas visit swarovski.com
Image via Swarovski/Mert & Marcus
