agent provocateur UTOPIA collection

You’re spoiled for choice with Agent Provocateur’s latest luxury collection. Entitled UTOPIA, Agent Provocateur imagines a utopia with a sensual plot twist with a story that unfolds in romance, tinted with kink.

French actress, singer, and model Joséphine de la Baume stars as the AGENT PROVOCATEUR Spring 2021 campaign’s leading lady, showcasing her natural ability to command her sensual and rebellious sides.

Joséphine de la Baume
Joséphine De La Baume

“We are so happy that Joséphine de la Baume is back, a decade after starring in her first AP campaign, to lift our ‘Utopia’ off the page. Josephine effortlessly settles into her role of the AP woman, a fearlessly feminine, confident, and totally unique heroine, ready for anything,” said Sarah Shotton, Creative Director.

The collection itself is an eclectic clash of themes, merged beautifully together with AP alchemy. Think dark, gothic styles enchanted with delicate details and Queen-like jewelled embellishments scattered across embroidered, luscious tulles.

Agent Provocateur Lorna collection
Agent Provocateur Lorna collection

Each brought to life with transcendental colours inspired by the Aurora Borealis. Imagine clouds of tangerine, bruised peach, and night-vision green pierced by crepuscular rays of silver light. Turn the page, and giant racemes of ultra-feminine blossoms cascade from the sky. Ethereal beauty colliding with a daring attitude.

Agent Provocateur Maybelle Collection
Agent Provocateur Maybelle Collection

The story never ends with their most beloved pieces joining AP Forever, an array of our most classic silhouettes reinvigorated with new colourways. The cornerstone of any woman’s lingerie drawer.

Agent Provocateur Zuri Collection
Agent Provocateur Zuri Collection

Shop the full collection at agentprovocateur.com now