Segmenting Voyeurism
In 2007, Mike Figgis created a set of short short films starring Kate Moss called “The Four Dreams of Miss X.” This alluring content drove considerable traffic to the site, but it was our job to convert voyeurs into customers. By segmenting Agent Provocateur’s audience into first-time visitors, repeat visitors, and existing customers we successfully prompted users with appropriate calls to action — from joining Club AP or promoting entry-level products to directing more advanced users to a limited-edition gold stretch PVC playsuit.
