A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour.
This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colour-ways. Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the creative and entertainer, the adidas Originals Supercolor Superstar pack offers a choice like never before.
Set against a Hackney backdrop, adidas celebrates colour in the capital that empowers the individual, the collective and the spirit of London. Shot using parts of the city as a paint palette juxtaposed with slick, structured and simple styling.
Pharrell explains the ethos behind the pack in his own words: “Don’t decide your style based on my style or anyone else’s. What makes us all individuals is that we can all choose for ourselves… the Superstar is such an iconic shoe and one that has lasted for such a long time, so I felt maybe I would do something I hadn’t seen before. I chose 50 different colours of Superstars – tone on tones. When you do 50 colours scattered all over the world, the natural thing is to connect with people – that excites me.”
With 50 unique colours of the iconic Superstar silhouette available in the first-of-its-kind pack, Supercolor presents a choice like never before. 50 colours. 50 choices. Choose your colour.
Get your Supercolour from Size? Now
Photography by Lloyd Pursall Styling by Lauren Groves