Take a look at Ikea’s new campaign entitled ‘Let’s Relax’.
Set in a time before camera’s, before wifi, before smartphones and before we where all crazed with liking photos on social networks.
This video is set in the late 1700’s and see’s a family at a dinning table about to have a awesome family feast. However, the father of the family stops everyone from eating while he errrr, tries to capture the moment and share the moment among his friends and peers.
This classic take on what it would be like sharing an occasion instantly during those times, its quirky, fun and cool. Luckily for us reading this post, we can do all of this instantly, without double thinking and with minimal effort.
It’s time to stop thinking and start enjoying. It’s time to check those expectations at the kitchen door, and rediscover the simple joy of cooking, eating and being together. Put it simply #Letsrelax.